The eyewear market has long been stagnant.  While products like televisions, fabrics and laptops are getting cheaper and better, glasses remain needlessly expensive, way more than it actually costs to make them.

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Making a good pair of glasses is no easy task. But we believe in both quality and fair pricing - so we’re taking a modern approach to production and retail. 

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By taking a web-focused approach, rather than traditional brick-and-mortar retail, we eliminate the unnecessary rental, labour and other overhead costs that make glasses costly. 

The Traditional Model

Consumer

Our Model

Consumer

Our branding and design work is done in-house, while we work in direct partnership with our manufacturers, and engage customers directly.

This lets us provide great-looking, quality prescription glasses at a much lower price.