The eyewear market has long been stagnant.  While products like televisions, fabrics and laptops are getting cheaper and better, glasses remain needlessly expensive, way more than it actually costs to make them.

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Making a good pair of glasses is no easy task. But we believe in both quality and fair pricing - so we’re taking a modern approach to production and retail. 

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Our glasses are made with the same premium materials as the jaw-droppingly expensive frames in designer boutiques. Likewise, they’re also handcrafted, hand-polished, and fitted with top-of-the-line multi-barrel stainless steel hinges.

The Traditional Model

Consumer

Our Model

Consumer

We're able to do this with our direct-to-consumer approach. 

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High-end fashion labels don't create and manufacture their own eyewear. They sell licensing rights to their brand name to a few big corporations, who churn out glasses with the designer logos they've licensed. These are sold on to suppliers or optical shops, compounding a sky-high price markup many times over.

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As a local, independent start-up, our design work is done in-house, while we work in direct partnership with our manufacturers, and engage customers directly.

This lets us provide great-looking, top quality prescription glasses at a much lower price.